AboutImportant Disclosure Information

Reason Financial Advisors, LLC (“RFA”) is a registered investment advisor located in Naperville and Northfield, Illinois.  RFA may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements.  RFA’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications and links.  Accordingly, the publication of RFA’s web site on the Internet should not be construed by any consumer and/or prospective client as RFA’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.  For information pertaining to the registration status of RFA, please contact the Illinois Securities Department.  A copy of RFA’s current written disclosure statement explaining business operations, services and fees is available at the SEC’s investment adviser public information website, which is www.adviserinfo.sec.gov, or from RFA upon written request.  RFA does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to RFA’s web site or incorporated herein, and takes no responsibility therefore.  All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.  This website and information are provided for guidance and information purposes only.  Investments involve risk and unless otherwise stated, are not guaranteed.  Consult with a qualified financial adviser and/or tax professional before implementing any strategy.  This website and information are not intended to provide investment, tax, or legal advice.

Past performance may not be indicative of future results. Therefore, no current or prospective client should assume that future performance of any specific investment, investment strategy (including the investments and/or investment strategies recommended or undertaken by RFA) or product made reference to directly or indirectly by RFA in its web site, or indirectly via a link to an unaffiliated third-party web site, will be profitable or equal the corresponding indicated performance level(s). Different types of investments involve varying degrees of risk, and there can be no assurance that any specific investment will either be suitable or profitable for a client or prospective client’s investment portfolio. Historical performance results for investment indices and/or categories generally do not reflect the deduction of transaction and/or custodial charges, the deduction of an investment management fee, nor the impact of taxes, the incurrence of which would have the effect of decreasing historical performance results.

Certain portions of RFA’s web site (i.e., newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, RFA’s (and those of other investment and non-investment professionals) positions and/or recommendations as of a specific prior date. Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s). Moreover, no client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from RFA, or from any other investment professional. RFA is neither an attorney nor an accountant, and no portion of the web site content should be interpreted as legal, accounting or tax advice.