Fee-Only Financial Planning Made Easy for You

The Reason Financial team is ready to help you reach your financial and lifestyle goals through our comprehensive financial planning services.

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Relationship-oriented

We build long-lasting relationships with our clients.

Consultative

We work with you to develop a custom financial plan and implement with low-cost investments that reflect your risk profile.

Transparent

Our compensation consists only of fees that we report to you.

What Is Fee-Only Financial Planning?

Reason Financial Advisors is compensated always through fees paid only by clients, and never through commissions paid by investment or insurance product providers.

Over 25 Years’ Experience in Personal Financial Planning and Investment Management

Reason Financial Advisors provides comprehensive financial planning services including such areas
as cash flow, retirement, investments, income taxes, insurance, estate, and college financing.

Retirement

We will develop a customized plan to help you understand whether or not you are on track to enter or continue your desired retirement.

We will develop a customized plan to help you understand whether or not you are on track to enter or continue your desired retirement.

Income Taxes

We develop projections to analyze your tax position in order to reduce your tax liability and to aid us in selecting appropriate investments for you.

We analyze your tax position and select investments with the goal of minimizing current and overall income tax liability.

Investments

We follow an asset allocation approach consistent with your retirement plan and featuring a portfolio of transparent equity, fixed income, alternative and cash investments.

We follow an asset allocation approach consistent with your retirement plan and featuring a portfolio of transparent equity, fixed income, alternative and cash investments.

Other

We provide education and recommendations in areas like cash flow, insurance, estate planning, and college financing.

We provide education and recommendations in areas like cash flow, insurance, estate planning, and college financing.

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Our Advice Is Strategic, and Our End Game Is Your Financial Success

We provide comprehensive financial planning and investment management with the goal of increasing the likelihood that your financial resources will last the rest of your life.

Financial Planning is a process that generally addresses all areas of an individual’s financial life and helps to create a road map to achieving your financial goals. We do this by a series of appointments to create a written financial plan with specific recommendations that are unique to your needs. Areas that are addressed include cash flow management, asset allocation, investment selection, risk management, income tax planning, employee benefit planning, stock options strategies, retirement planning, education planning, estate planning, and business succession planning.

Successful investing is more than just skill. It’s also about behavior. Many individuals are comfortable managing their own investments when the stock market is performing well. When the market declines, however, many investors find themselves uncertain on how to react and frequently make investment decisions that they later regret. Investment management is the process of hiring a professional to make investment decisions on behalf of a client.  By working with an investment professional, portfolio volatility can frequently be reduced.

  • Discretionary investment management exists when a client signs a limited power of attorney authorizing a financial advisor to purchase and sell various investments in the client’s brokerage account.
  • Non-discretionary investment management does not involve a limited power of attorney, therefore the financial advisor provides recommendations to a client for approval prior to each transaction being initiated.

Fee-Only Advisors are paid solely by their clients which reduces conflicts of interest and increases transparency. With no commissions, referral fees or 12B-1 fees to cloud their judgment, advice is more objective. Fee-Only advisors have a Fiduciary  responsibility and must act in the best interest of their clients.

25 +
Years of Professional Financial Planning Experience.
55.3
Active clients at December 31, 2023.
$ 84 M+
Client Assets Managed at December 31, 2023.
$ 0
Commissions Paid by Clients.
We are fee-only financial planners and NEVER take commissions from investment and insurance product providers.

Read our latest updates.

Illinois CPA Society INSIGHT publication Summer 2024: The Great Generational Wealth Transfer (or Not)

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial writes, will the so-called...

Illinois CPA Society INSIGHT publication Spring 2024: The Retirement Security Rule: Only Fiduciaries Need Apply

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial writes, a new proposed...

Illinois CPA Society INSIGHT publication Winter 2023: The State of Philanthropy: How CPA’s Can Help Donors

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial writes, has the pandemic...

Illinois CPA Society INSIGHT publication Fall-2023: 3 SECURE 2.0 Changes to Discuss With Financial Planning Clients

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial Advisors, LLC writes to...

Illinois CPA Society INSIGHT publication Summer-2023: Retirement Tax Planning: Common Rules Are Meant to Be Broken by Mark Gilbert

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial Advisors, LLC writes about...

Illinois CPA Society INSIGHT publication Spring 2023: A Call to Women CPAs by Mark Gilbert

In this column, Mark J. Gilbert CPA/PFS, President of Reason Financial Advisors, LLC writes about...

Our team is ready to help you reach your financial goals.